Cloud Nice is a Seattle based independent Hip Hop record label, founded August of 2007 by Mikey Nice and Tay Sean. Other key members of the collective include Jarv Dee, founder of Moor Gang, and Jerm D, of Alpha P. Cloud Nice started in the south end of Seattle’s Beacon Hill neighborhood where Tay Sean first began producing beats and recording himself and peers from his home studio. After building an online presence, the collective realized they had fans who wanted to see them live, and began performing local shows. Cloud Nice evolved from a recording studio to an a multimedia company, specializing in curation of music projects, mixing, mastering, publishing, artwork, promotions and video production.